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Santa Cruz’s Oldest, Largest and Finest Name in Rug Cleaning Since 1945

Visit Us in Our New Location

111 Dubois St, #C
Santa Cruz, CA 95060
Phone: 831-423-5235
Monday-Friday, 8 a.m.-5 p.m.

About Santa Cruz Rug Cleaners
Current Location Dubois St.
Santa Cruz Rug Cleaners has earned two of the highest designations the rug cleaning industry has to offer – Master Rug Cleaner & Textile Pro – and is the only company in northern California to achieve both of these gold standards in training and certification. Although we are proud of these designations, we don't think that was on Dan Fogarty's mind when he opened up Santa Cruz Rug Cleaners back on Elm Street in 1945.

Our building was small, and we washed rugs by hand and hung them outside on drying racks to dry. 
Elm Street 1945
Old Location on Seabright Ave.
In 1947, Dan saved up enough money to buy the land on Seabright Avenue and build his own building, which housed Santa Cruz Rug Cleaners up until 2013 when we moved to a new, more modern facility at 111 Dubois Street (one block behind Costco in the Harvey West Park area).

While many things have changed over the years, it is still family-owned and -operated and continues to provide the highest standard of service. We are Santa Cruz’s oldest, largest and finest name in rug, in-home carpet, upholstery and specialty cleaning. Bill and Kim Adams took on the task of perpetuating that legacy when they took over ownership of the company in 1997. 

If It’s Cleanable, Santa Cruz Rug Can Clean It!


Today, Santa Cruz Rug focuses only on what we do best – the hand-cleaning and care of Oriental and specialty rugs, delicate textiles and tapestries, carpet and upholstery. We serve the communities of Aptos, Ben Lomond, Bonnie Doon, Boulder Creek, Capitola, Soquel, Live Oak, Santa Cruz, Watsonville, Corralitos, Monterey, Scotts Valley, Felton and La Selva Beach.

We take pride in providing the best value and the highest-quality work to our customers. All of our work is done in our plant by our experienced staff. We do not subcontract any of our work.

Our operation combines time-tested rug cleaning and rug repair techniques with the latest in rug care technology. This blend of the old and new is critical because, while the basic components of rug cleaning – dusting, cleaning, rinsing, grooming and drying – have not really changed in over 100 years, the modern-day improvements in cleaning efficacy, quality control, plant efficiency, infrastructure and office procedures are significant.

Our plant features the most modern rug cleaning technology. For example, we still hand-wash each and every rug that comes into our plant but have added a centrifuge to extract moisture. We also use compressed air dusting and have a heated drying room to ensure that all of the rugs we clean are efficiently and effectively dried.

Our Values

For years, our business has adhered to bedrock values that guide everything we do:
  • We will always provide the best value and the highest-quality work.
  • Honesty and integrity are at the foundation of our business.
  • We don't make promises we can't keep. We set realistic expectations for our customers.
  • Our family name and reputation are tied to our business. As a result, we will never cut corners in our work.
  • We treat our customers like family and take a personal interest in them.

IICRC Certifications

  • Master Area Rug Cleaner
  • Master Textile Cleaner
  • Carpet Cleaning
  • Upholstery & Fabric Cleaning
  • Leather Cleaning
  • Stone, Masonry & Ceramic Tile Cleaning
The IICRC is the certifying body for the inspection, cleaning and restoration industry.
This certifying body sets the standards in our industry on how to clean, maintain and care for your furnishings. Never consider using a firm that is not certified by this governing organization.

Santa Cruz Rug Cleaners
Visit our new location!

111 Dubois St., #C
Santa Cruz, CA 95060

Phone: 831-423-5235

Business Hours:
Monday-Friday 8 a.m.-5 p.m.